The National Refining
Introduced to their customers in the March 1930 ENARCO National News, The National Refining Company started advertising on radio as many other companies of this era did. First only on Thursdays at 7 o'clock eastern standard time and 6 o'clock central standard time. Then to 6 days a week (every night except Sundays) on 11 radio stations as seen in this copy of a page from the August 1930 National News. The show was a 30 minute program with music and advertising between. Music was from the White Rose Gasoline Orchestra and the ENARCO Boys.
By February 1931 they were on 14 radio stations and airing on every night. You were now being entertained by the EN-AR-CO Motor Oil Orchestra, White Rose Gasoline Quartette and The EN-AR-CO Tenor, Irving Kaufman
the copy of the record label from the16 inch record used by radio stations
to broadcast this prerecorded show. Two recording personalities, Rube
Bloom and announcer Ted
Husing are on this recording.
Below are links that will allow
you to play part or all of this recording.
© Copyright 2005
Ben Eckart. All rights reserved.